Tracked Links: One File, One Link Per Channel

Tracked links

Create separate links for the same file so you can see exactly which channel or recipient actually opened it.

?c=email
?c=linkedin
?c=client-proposal

One file. One link per place you send it.

Why bother

One link everywhere gives one number and no idea which message worked. A tracked link per channel splits it, without changing anything your reader sees.

One link everywhere

42 opens

Source unknown. No way to tell which channel worked.

Three tracked links

Email38

LinkedIn4

Slack0

Same file, same 42 opens. Now you know where.

How to make one

Open your file's analytics page. Create tracked link is the first card on it.
Pick where you are sharing it, or choose Custom… to name it yourself.
Copy the link and send it. Opens appear under Tracked link performance as they happen.

A worked example

A designer sends the same proposal three ways.

Tracked link	Opens	Downloads	Different people
email-vp-product	9	2	1
inmail-marketing-lead	0	0	0
portfolio-job-board	41	1	39

Job board. 41 opens from 39 people, 1 download. Wide, shallow, nobody kept it.
Marketing lead. Never opened it.
Email to the VP. 9 opens, 2 downloads. One person, repeatedly.

She knows exactly who to call. One shared link would have shown "50 opens" and nothing else.

Different people is part of Snapy Pro. Opens and downloads are counted for every link, free or Pro.

Keep the label boring

The label is part of the link, so the person you send it to can see it. It looks like https://yourfile.snapy.page?c=linkedin. Name links after the channel, not the person: linkedin, march-newsletter, acme, never cheap-client.

When you don't need this

Sending to one person or one private channel? The plain link is enough. Tracked links pay off when you are comparing channels or recipients.

Next step

Questions

Can the person I send it to see the label?

Yes. The label is part of the link you hand out, as in ?c=linkedin: it shows in their address bar, it travels if they forward the link, and it can be passed to other websites when they click something on the page. Keep labels boring, such as linkedin, march-newsletter or acme, and never one you would not want the recipient to read.

If I replace the file, do all my tracked links update?

Yes. The link, password and expiry stay the same, every tracked link serves the new file, and the figures you already collected survive. Replacing a file is part of Snapy Pro.

Does the file look any different to the person opening it?

No. The label only tells Snapy which link was used, and it never changes the file or the page around it.